roundpeg works with clients facing an urgent demand for change. We leverage consumer insight to spur growth through engagements ranging from targeting, value propositions and product innovation to brand strategy, consumer experience and go-to-market tactics.

Founded in 2004, roundpeg is led by Dan Sutton who made a name for himself leading global brand and communication strategy for Citibank’s ‘Live Richly’ campaign. Since then, roundpeg has grown into a project-based syndicate of top marketing strategists and insight partners helping major brands address some of their toughest challenges.

An East-coast native, Dan’s blood has thickened to Minnesota winters. But only reluctantly. So, when he’s not in the office, you’ll find him soaking-up every precious ray of sun riding a bike, training for a tri or digging in the garden.