Persuasion Arts and Sciences
Persuasion Arts & Sciences is a creative think tank that applies left-brain imagination to right-brain brand challenges.
Persuasion was founded by Dion Hughes and Mark Johnson, former head creatives at agencies such as Fallon, Chiat/Day and Amiratti. Between them they’ve won, and judged, every major award show there is. And since 2000, they have been the ‘secret weapon’ in the advertising business, consulting for agency new business pitches totaling over $3 billion.
Mark surfs and snowboards. Dion reads and does crosswords. Mark has dogs. Dion has kids. Despite their apparent differences, they’ve been joined-at-the-hip business partners for over ten years.
The first hire at Persuasion was Catherine McIntyre-Velky, a national leader in project management. Catherine built the workflow systems for Wieden & Kennedy, Fallon, Best Buy, Arnold Worldwide and Butler Shine Stern & Partners.
She is also the Chair of the 4A’s Project Management Committee, and the Founder of the MSP Project Management Club, teaches courses at Miami Ad School and gives Webinars through the In House Agency Forum.
