Mod identifies consumers’ media motivations and barriers then applies those insights to the invention of ideas (not just flowcharts). By making media insight a core ingredient in idea development, Mod leads the way to communications that are more dynamic, original, relevant and engaging. More effective in today’s digital world. More modern, if you will.

Mod was founded by Lisa Seward, former media director at Fallon and the pioneer of connection planning in the U.S. Lisa has been named an Adweek Media All-Star, Ad Age Media Maven and has won the Grand Prix Media Lion at Cannes.

http://www.modideas.com/