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	<title>Known Associates</title>
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	<pubDate>Thu, 16 Jul 2009 20:02:56 +0000</pubDate>
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		<title>Conversation Is the New Advertising</title>
		<link>http://knownassociates.com/2009/06/conversations/</link>
		<comments>http://knownassociates.com/2009/06/conversations/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 02:42:48 +0000</pubDate>
		<dc:creator>jiwanicki</dc:creator>
		
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		<guid isPermaLink="false">http://knownassociates.com/production/?p=341</guid>
		<description><![CDATA[By Tim Brunelle 
As published in Adweek, May 2009
The past century brought massive standardization, efficiency and bureaucracy to business and the business of advertising. Huzzah! These are not necessarily bad things. If you&#8217;ve ever worked inside a giant ad machine creating traditional campaigns, you can appreciate the power of bulk, the lure of mass. It&#8217;s [...]]]></description>
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		<title>Marketing to the “New Mom”</title>
		<link>http://knownassociates.com/2009/06/marketing-to-the-new-mom/</link>
		<comments>http://knownassociates.com/2009/06/marketing-to-the-new-mom/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 02:18:18 +0000</pubDate>
		<dc:creator>jiwanicki</dc:creator>
		
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		<description><![CDATA[By Jim Rabidue
Moms 25-54.   As marketers, how many times have we heard this used as a target?  The answer: probably too many.   I won’t go so far as to call this the reason for the declining quality of marketing in the last decade, but it certainly didn’t help.  
By [...]]]></description>
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		<title>The Upside of Downsizing</title>
		<link>http://knownassociates.com/2009/06/the-upside-of-downsizing/</link>
		<comments>http://knownassociates.com/2009/06/the-upside-of-downsizing/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 21:38:35 +0000</pubDate>
		<dc:creator>jiwanicki</dc:creator>
		
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		<description><![CDATA[By:Lisa Seward
Call it crappy economy-inspired paranoia, but lately I’ve been feeling increasingly concerned that media planners and buyers could become extinct.  My worry is not that the people themselves will die out (although enough years in the ad trenches can have that effect), but that the positions they work in today will be outsourced, [...]]]></description>
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		<title>Podcasting and other Digital File Sharing</title>
		<link>http://knownassociates.com/2009/06/podcasting-and-other-digital-file-sharing/</link>
		<comments>http://knownassociates.com/2009/06/podcasting-and-other-digital-file-sharing/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 20:39:29 +0000</pubDate>
		<dc:creator>jiwanicki</dc:creator>
		
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		<description><![CDATA[By Jim Rabidue
Digital music downloads just surpassed the 1B unit mark over the holiday this year, up 27% from last year according to Nielsen Tracker. That highlights some very important elements about consumers.
1) They are very comfortable with the digital format, and 2) the MP3 technology (especially audio, but also video) has reach a critical [...]]]></description>
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