The Situation:
Given the increased cultural context around “truth in financials,” the competition among “Big Four” accounting firms for top talent has never been more intense. The search begins early on at college campuses and high schools with an attempt to reach students - one of the most savvy and cynical target audiences around.

PricewaterhouseCoopers prides itself on its unique and diverse corporate culture. It was confident it had a good story to tell if it could only find a way to reach this media-savvy audience. It turned out PwC had all kinds of content students could relate to. They just couldn’t find it.

The Idea: “pwc.tv”
In a word: Video. More to the point: Socially-connected, shareable video. We packaged a variety of assets into a stylish, easy-to-use website, featuring multi-layered illustrations from award-winning illustrator Aaron McConomy; and connected these assets to Facebook and other social networks.

The Results:
PwC’s on-campus recruiters cite improved and significant response from candidates as a result of engaging with pwc.tv.